An interesting question! Both approaches serve a particular need and have their own strengths and weaknesses.
Please read on for the exact details.
Build links manually in our dashboard, with the link creator. The end result is "geni.us/xxxxx" shortlinks.
Leverage our most powerful features: Pixels, Advanced Rules, Choice Pages, A/B Tests.
Advanced rules: when our translation doesn't land where you want, you can repair this.
Per-link reporting: You can see how many clicks each individual link is getting
Customizable vanity codes: You can select the URL text, with results like geni.us/CoolBike or geni.us/mybandisgreat
Configuration takes time: Setting advanced rules can be a process if you're updating a lot of links.
You have to build your links one at a time.
These tools are functionally the same, and they use the same code. Once configured, they automatically convert any raw product URLs into long-form "buy.geni.us/proxy/xxxxxx..." links whenever the page is loaded.
Raw product URLs look like this:
Instantly converts an entire page/website of links when the page loads. A great option if you've already got a website with
Configure it once and it can convert millions of links with minimal oversight
“Preserve URLs until click time”: This lets you stay Amazon compliant with virtually no effort. The link will say "Amazon.com" up until someone clicks it.
Resulting links are Simple Links: it’s not possible to set advanced rules when translation doesn't land where you want. However, you can resolve this by replacing that link with a manually built geni.us link.
Cannot be used with Amazon Native Ads, or any other ad plugin that serves up product data dynamically using an iFrame, as these kinds of ads don't contain a product URL at the time of pageload