With so many marketing tools and analytics platforms, you may sometimes feel helpless trying to understand what’s going to actually help you connect A to B to C - or connect a Tweet, to a sign up, or to a sale.

However, while Groups are great for organizing buckets of links on a high level, Tracking Tags allow you to get much more detailed granular level information for each individual link. With the newest update to Genius Link, we're excited to announce that we've upgraded the original Link Tagging option to include 4 new Tracking Tag categories!


What's New?


If you've used our tracking tag feature before, you may have noticed that there was only one option. Originally, this could be used to indicate where you would be posting the link. With the newest changes, we thought this tag needed a proper name, so we've decided to re-label it as the "Source" tag. All your existing tags should continue to work just fine, they've just be moved to this new category. 


The "Source" category will also now be joined by 4 new categories to further improve granularity, seen below:



  • Campaign: This is the large scale effort, or reason, you're creating a link. Examples might include “summer-promotion” or “meetup-group” or “bill-nye” (if you just happen to have a promotion with Mr. Bill Nye running).


  • Source: This is the place people are coming from. Use this to represent where you will be posting the link. Always use a lowercase version of the domain. Examples: “growthhackers” “inbound” “facebook”.


  • Medium: This is the type of post you are sharing, such as “post” as a generic answer, or “blog-comment” if you are putting this in the comments of someone elses blog, or “quora-answer” if you answered a Quora question.


  • Term: The keyword used in the ad. Especially handy for AdWords ads to differentiate between keywords.


  • Content:  Use the keyword in the headline of an image ad, or the “theme” of the Facebook ad for this parameter. For example, maybe your call to action is “GeteBook” vs “SubscribeNow.” Use those as CTAs in this parameter.


To better understand how these new Tracking Tags might be useful for you, here's a brief example.  


Imagine this: You're promoting a new book through two channels, Facebook and your blog, and you are sending visitors directly to a third-party store where they can purchase it.  You would love to know which channel is more effective, but you can't see the store's analytics. Tracking tags allow you to compare those two channels! You would create two links, one for Facebook and one for your blog. For one of the links, you would add a tag for "Source"  called "facebook". For the other, you could add one called "myblog" (or however you want to refer to it).


After publishing your two ads and getting some clicks, we'll track the clicks flowing through each one and also attribute clicks to the tags you added. In your dashboard, you can compare each link against the other, and you can also compare the two channels, which can be useful if you have more than one link for each.


Now, what if you decided to add a banner ad to your blog, in addition to the link you published in one of the blog posts? It would be helpful to know if it is generating better results. So, you can create another link, using the same "myblog" tag you used before in the "Source" field, but this time you would also add a value for "medium". You could call it "banner".


With this info, your dashboard is starting to become a marketing analytics super-tool! You can still compare results between Facebook and your blog as a whole, but you can now also compare different placements within your blog. Later in the year, you might want to promote your book through the same channels, but offer a "Summer Discount". You could add a "Campaign" value of "summer-discount" and compare it to other promotions.


We haven't even touched on the other tags available, but by now, you can probably see how tags can give you insights into your outgoing traffic that would be impossible without Genius Link!



NOTE: Data for "Source" is currently available in our click reports. Reporting for the other four fields is coming soon, but we'll record the click data in the meantime.



The TRACK Parameter


Would you like to use multiple Source tags on a single link that is used across multiple sources?  No problem! You can still use the TRACK parameter to override any existing "Source" tag on that link, allowing you to change the source of the link on the fly without having to build a new one each time.


      Note: the TRACK parameter is not case sensitive.


To do this, simply add a question mark "?" or ampersand "&" depending on if this is the first link parameter or not.  Then "TRACK=insertTrackingCode" to the end of a geni.us link, and post it anywhere you like. 


For example: 


http://geni.us/3xt7?track=Facebook

             VS...

http://geni.us/3xt7?track=Twitter


Geni.us Links Built From an Affiliate Link


If your Geni.us Link is built from an affiliate link that was set up with a tracking tag through one of the affiliate networks, you don't need to do anything. Genius Link will now pass this tracking tag along to each of the affiliate networks to track your link globally.


Some Hints

Choose a Format For Your Tracking Tags - It's a good idea to set up a schema of a few things you'd like to track and separate each keyword by a common delimiter. For example you may want to compare marketing channels by app. To do so, your tracking tags might look like "MarketingChannelName-AppName". For example:

  • {tracking tag}=Facebook-App1
  • {tracking tag}=Website-App2
  • {tracking tag}=TW-App3
  • {tracking tag}=ChartBoost-App1
  • {tracking tag}=EmailFooter-App3

Everyone uses these differently, so test it out for yourself and see what works best for you and your marketing campaigns.



Reporting


You'll find reports throughout the Genius Link Dashboard for clicks (and commissions, EPC and RCS for iTunes links) on the Account, Group and Link level performance reports. If you're seeking even more granularity, there's a way to use Tracking Tags to achieve a new level of reporting functionality.


To learn how you can use your Tracking Tags as UTM codes for Google Analytics, click here.